We believe in mouth-watering food. Food that’s delicious, easy to cook, and crazy good for the environment. And that’s Oumph! Really good food, made from beans, with a climate impact so low that you, and everyone else on this planet, can eat it every day. Epic.*

So welcome to Oumph! We’re so happy to have you on our journey!


*Plant protein is resource efficient and have low climate impact. Oumph! is rich in protein and fibre. And a source to iron and folic acid. Read more on WWF!

We are convinced that a great taste experience is key to a food culture where there’s enough food to go around for everyone, even when there are nine billion people on earth. That’s why we created Oumph! With it’s completely unique structure and texture, it’s unlike anything else from the plant kingdom.

We are driven by an ambition to decrease our climate impact drastically, while increasing the health of as many people as possible. And Oumph! will help do just that. We’ve developed several varieties of Oumph!, seasoned and unseasoned, for you to use in an endless choice of dishes. So, whether you want to sauté, boil, grill, deep-fry or heat it over open fire, you’ll find the perfect match. Just do whatever tickles your fancy!

The words “you have to try it for yourself” have never been truer…

Boom! Here’s the key to really awesome Oumph! meals. That’s right – you let your taste buds decide what ingredients to add or remove. YOU dial in the flavours, since we have no idea about how strong your particular garlic or chili is! The choice is yours!

Then, all you need to do is invite someone you like! As far as we’re concerned, inviting your grandmother works just as well as your cool buddies from the big party!

Share Oumph! with Friends! You Rock Progress!


Oumph! in the stores

In the UK Oumph! is currently available in Iceland Foods Tesco, Asda, Whole Foods Market and a number of independent stores.
Also, you’ll find Oumph! on the menu in many restaurants, including Bella Italia, Busaba Eathai, Belgo, Hilton Hotels and many more.

In Ireland Oumph! is available at Tesco and a number of fastfood restaurants.

In Sweden and the Nordic countries Oumph! is everywhere!! And we’re starting to expand globally – look out for Oumph! and join the ride by sharing Oumph! with friends.

Oumph! for restaurants and caterers

With its brand-new texture and endless opportunities, Oumph! has proven to be a big hit with restaurants already, from fast food to fine dining.

Do you want to be part of creating history? Contact us!

And if you already have Oumph! on your menu, let us know! Take a photo of how you use it and send it over to us, so we can share it with everyone on our Facebook and Instagram. Boom!

Oumph! across the globe

oumph-map Iceland UK The Netherlands Germany Denmark Norway Sweden Finland South Africa Austraila

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The LIVEKINDLY co. is a group of companies that consists of both well-established and newly started brands with the aim of becoming a world leader in plant-based food.

The LIVEKINDLY co’s management consists of some of the world’s leading veterans in the food industry.

The goal of the LIVEKINDLY co. is to lead the plant-based lifestyle shift and make it ‘the new normal’. This is done by building a platform of founder-led herbal brands including The Fry Family Food Co., LikeMeat, Oumph!


Because it tastes so good! When something tastes straight-up fantastic, it’s just the feeling you have. Or at least that’s what chef Anders Ankan Lindén thought. Oumph! is his expression; something he’s used in his work in fine restaurants and large factories all around the globe. To us this feeling is always the same: in the product itself, the spices we use and the dishes we make. It’s always just…Oumph!!
First and foremost, comes the texture. It’s the base of the wickedly good taste experience! We believe in mouthwatering food. Food that inspires, but that’s also easy to cook and fills you up. Then comes the fact that it’s incredibly healthy. And finally, because it’s really good for the environment. The climate impact of Oumph! is impeccably low and something we’re incredibly proud of.


Our life cycle analysis indicates 1.39kg CO2e per kilo raw material  material of the pure Chunk. Or 8.2kg CO2e per kg protein. That’s so awesome that we’ve stopped comparing our climate impact with meat and instead are benchmarking it against the planetary boundaries. Plain and simple, Oumph! is food that can be enough for everyone without messing up the climate. Yeah!


It’s also something that everyone can eat, no matter if they’re a vegetarian, flexitarian, meat eater or vegan. And as long as no one is allergic to soya protein, when you put Oumph! on the table, everyone eats!

And of course, it’s just so easy and quick to cook. Fast, fair and good food. What more could you want?

Our favorite diet is the eat-all-the-good-foods-diet. And soy is straight up a pretty rad ingredient. From a nutritional standpoint it’s almost unbeatable, containing a lot of protein, fibre, folic acid and other vitamins and minerals. Soy also fills up your belly in a comfortable and long-lasting way. Since our soy doesn’t contribute to the deforestation of the rainforest, the only bad thing we can think of is that some people are unfortunate enough to be allergic. Booo.
The soya used to make Oumph! is grown in Europe, in the Danube region to be precise. We used to buy soya from North America, but not any longer. In the future we may source soya from other parts of the world in order to ensure continued production and to keep up with demand, in the event that the weather gods are unruly in Europe.

We don’t buy any soya from South America, in order to ensure that we don’t contribute to the deforestation of the rain forest. We are an active partner in Svenska Sojadialogen, a voluntary initiative set up in Sweden that works towards a more responsible production of soya. As part of this initiative, we have also committed to purchasing RTRS-credits (RTRS=Roundtable Responsible Soy) for all of our soya based products, and thus contributing to more sustainable soya production in South America, even though we are not using it ourselves in our products.

Oumph! is made from soya protein that isn’t genetically modified. Despite that, there can be traces of GMO-soya protein. Our supplier guarantees that the product, in legal terms, doesn’t contain genetically modified ingredient. This means that the percentage of GMO-soya protein doesn’t exceed 0,9%. Since we’re nerdy like that we’ve taken a special interest in keeping Oumph! as GMO free as possible. The first analysis we did came back at 0,2% GMO.
Absolutely! It doesn’t contain any animal ingredients. Which means it’s fabulous food for vegans, and everyone else too.
It can be, but it can also be the opposite. The increase of industrial soya protein production in rainforest areas, is a direct effect of the expanding meat industry. And the largest share of soya protein currently goes to animal feed. The smartest thing we can do to maximize the use from our agricultural land and the water we have access to, is eat more directly from the plant kingdom, instead of feeding animals so that they can feed us. So we can do good! By effectively using our resources and turning soya protein directly into food like Oumph!


We also make sure that our soya protein is bought from producers in countries where farming doesn’t take place in deforested areas.

The nutritional value of Oumph! is on par with the high standards that are set in order for us to talk about it loud and proud! So, we can say “rich in protein and fibre” and “a great source of iron and folic acid”. At the same time, it’s low in calories and nearly fat free. In fact, we’ve even had a dietary expert saying that Oumph! is “among the most nutritionally dense foods I’ve ever seen”.
Why would we compare it to meat? These are new times; the plant kingdom has to be front and center or the planet we live on won’t be able to feed us all. An epic new thing deserves its own name, and this is just too good to be a substitute for something else.

It is however relevant that Oumph! is LIKE meat. Both when it comes to how it feels in your mouth and how it’s prepared. Many people like the taste and feel of meat. It gives a feeling of eating food that you’re used to, food that leaves you full and satisfied. To switch meat for something that gets the job done in the same way makes change easier. Both for us as individuals and for the food industry as a whole.

No. But there are some rumors surrounding this. Soya protein contain phytoestrogens, but it’s a different kind than the one we have in our bodies. With a varied diet containing a normal intake of soya protein, no one needs to worry about hormonal side effects. The rumors derive from two case studies where 12 men each ate 14 portions of soya protein per day during an extended period of time. The test subjects experienced enlargements in breast tissue and erectile dysfunction. When their soya protein consumption went back to normal the symptoms stopped.
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